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Building a technology event together, the Barcelona Sports Innovation Conference joins the MWC Barcelona agenda

Nick Davidson is Head of Business Development for the Welsh Football Association Trust, part of a business delegation to Wales in the UK on the "cloud" from late January to early April 2021. As for why he participated in the delegation, Davidson said, "The Chinese market has opened up a new world of opportunities and synergistic development for our two countries. For the Welsh Football Association Trust, this is a sharing of our football and football training. opportunities for expertise.鈥

Welsh government organisations organise trade visits to China by Welsh companies every year. Due to the COVID-19 pandemic, the 2021 trade visit to China will be conducted online. Through the introduction of the Welsh Government's China Office and Chinese partners, the nine delegation companies conducted online exchanges with potential business partners, established contacts and enhanced understanding, laying the foundation for possible face-to-face negotiations in the future.The following is an interview with one of the delegation members, Nick Davidson, Director of Business Development of the Welsh Football Association Trust, which shows that Welsh companies are looking forward to strengthening trade links with China and establishing new trade partnerships.

Q: What does the Chinese market mean for Welsh companies?A: The Chinese market has opened up a new world full of opportunities and coordinated development for our two countries, not only in the fields of business, enterprise and industry, but more importantly, building a cultural bridge to new opportunities. For the Football Association of Wales (FAW), this is an opportunity to share our expertise in football and football training to help China develop future skills through educational, digital learning.

Q: Why do you think now is a good opportunity to expand the Chinese market?A: We have a unique European way and method of playing football, coupled with the global appeal of football, and China's interest in football, football learning and football education, all make us feel that this is a place to be ready to participate and share football The market for power and language. Football is the favorite sport of all people in the world, and football in China is still developing rapidly. With the World Cup qualifiers this spring and the Euro 2020 this summer, people's enthusiasm for football will also be rekindled.

Q: For Chinese consumers, Wales is a relatively unfamiliar existence. How to make them understand and familiarize with your products/services?A: In 2018, the Wales national first team participated in the China Cup and played against the Chinese national men's football team and other teams, and we promoted it on DQD (Kingqiudi, China's largest football community media platform) and WeChat social media platform .

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